Asan brand

We love animals

We love animals and share their optimistic, uncomplicated view of the world. We protect nature and respect the principles of sustainable development. Thoughtfulness, devotion, love and care are the aspects by which we measure our every step. The health, happiness, comfort and safety of our pets are everything to us. The means to this end is cleanliness. Our pet litter is world-friendly.


ASAN pet litter is for everyone who associates their lifestyle with nature. It combines an ecological mindset, passion for all living things and enthusiasm for breeding with the desire to preserve clean nature for future generations. We translate our relationship with animals and our responsibility to nature into our work, our products and our own lifestyle. Every member of our team is both a breeder and a nature lover.

ASAN pet litter is produced exclusively from secondary raw materials in an environmentally friendly way, with minimal energy requirements for production. We don't cut down forests and we don't use water in production. All our products are 100 % recycled and recyclable, including packages.

Sustainability is not an empty word to us.

We have been pampering your pets since 2006

Asan was founded in 2006. A year later, the company launched production of ecological pet litter and made its successful exhibition premiere at the International Cat Show in Bratislava.
In 2008, the company was awarded ISO 9001 and ISO 14001 certification and in 2010 it was certified by TÜV. In the following years, ASAN began gaining success at shows and competitions all over the world. To date, our products are exported to more than 40 countries.

In 2013, ASAN received the "Czech Product" label and began modernizing production and expanding the product range with new types of pet litter for wider application. The modernisation of the ASAN production facility continued in 2017 with the "Energy Savings" project co-financed by the European Regional Development Fund under the Operational Programme Enterprise and Innovation for Competitiveness. A year later, the facility underwent major reconstruction, and in 2020 it was acquired by TOMMI CZ.

The company is currently implementing a project to change the company’s visual identity and the design concept of its product portfolio, which also included a complete redesign of the ASAN brand.

In 2021, ASAN was awarded the golden “Brand of the Year” by the UK World Branding Awards in the pet products category. In the same year, ASAN PET SILVER received the "Czech Product of the Year" silver award.

ASAN in years


establishment of the company


start of production


ISO 9001 and 14001 certifications and the first presentation at the international trade fair for pet supplies InterZOO Nuremberg


ASAN becomes a finalist for the Health and Environment Award


expanding export activities outside Europe


ASAN holds the Czech Product Certificate


innovation and expansion of the ASAN product range


modernisation of the production line


implementation of the "Energy Savings" project under the EU Operational Programme Enterprise and Innovation for Competitiveness


reconstruction of buildings and production halls


ASAN becomes part of Tommi CZ


ASAN wins the "Brand of the Year" golden award at the World Branding Awards and the silver Czech Product of the Year silver award for ASAN Pet Silver with colloidal silver


expanding the portfolio and rebranding